While you're under the panel,
we're working the phone.
Missed calls cost trade businesses jobs — not because your work is bad, but because you can't answer the phone from a job site. Misdirect Automation builds AI systems that capture leads 24/7, text them back in under 60 seconds, book them straight onto your calendar, and follow up for reviews after the job is done.
Free audit. No obligation. Built by someone who actually works the trade.
You don't lose jobs because
your work sucks.
You lose them because you can't answer the phone while you're 20 feet up a ladder, hands buried in a panel. The guy who answers first gets the job — and right now, that's not you.
Every missed call is a job that went to your competitor. Every delayed text-back puts you further behind. You're not losing on quality — you're losing on timing. That's a machine problem. And machines are what we do.
of customers hire the first business that responds
average lead response window before they move on
Four steps. Zero missed calls.
Plug it in, turn it on. The system handles the rest while you handle the work.
Capture
AI chat on your website answers every visitor 24/7 — holidays, weekends, 2 AM. No lead slips through because nobody was watching the screen.
Route
Lead details hit your phone via SMS and email in under 60 seconds. You get name, job type, location, and urgency — everything you need to prioritize.
Book
The lead books directly onto your calendar — no back-and-forth texting, no "what time works for you?" Just a confirmed time slot.
Follow Up
After the job, the system automatically requests reviews. Your online reputation builds itself while you move to the next site.
Automation that works like your crew — hard, fast, no complaints.
Three core systems. Each one handles a part of the lead lifecycle you're currently losing to the gap between jobs.
24/7 AI Website Chat
A custom-trained AI chat agent lives on your website and answers every visitor immediately — day or night, weekday or weekend. It qualifies leads, answers common questions, and collects contact info before the visitor leaves.
- Answers in under 5 seconds
- Qualifies leads automatically
- Works 24/7/365 — no breaks
- Collects name, phone, job type, urgency
Instant Lead Routing
The moment a qualified lead hits your system, their details are routed to your phone via SMS and email in under 60 seconds. You get name, job type, location, and urgency — everything you need to decide whether to pull the trigger.
- SMS + email delivery under 60s
- Full lead details in one message
- Priority flagging for urgent jobs
- Works while you're on the tools
Booking & Review Automation
Leads book directly onto your calendar — no back-and-forth, no scheduling headaches. After the job, the system automatically follows up for a review so your online reputation grows without you lifting a finger.
- Direct calendar booking for leads
- Eliminates scheduling phone tag
- Automated post-job review requests
- Builds your online reputation passively
Built for the trades.
Not for tech bros.
If you run a trade business and your phone rings while you're on the tools, this system was built for you.
Electricians
Panels don't answer themselves. Neither should your phone.
Plumbers
Hard to check voicemail when you're under a sink.
HVAC Technicians
Summer rush hits. Every ring you miss is a competitor in your driveway.
Roofers
Up on a roof, phone in the truck. We'll handle the ground.
I'm an electrical apprentice.
Not a marketing guy with a laptop.
I didn't learn this from a course or a YouTube funnel bro. I learned it being on job sites, watching good tradesmen lose good jobs because they couldn't pick up the phone fast enough.
The tools that exist out there — CRMs, chatbots, booking software — they're built by people who've never pulled wire or sweated a pipe. They don't understand that your office is a van, your desk is a job site, and your "receptionist" is an iPhone covered in drywall dust.
Misdirect Automation exists because the gap between "I need a lead system" and "I have a lead system that actually works for a trade business" is real. We close that gap — with systems purpose-built around how trades actually operate, not how a SaaS company thinks they should.
Currently taking on new clients. If you run an electrical, plumbing, HVAC, or roofing business and you're losing leads to the phone gap, let's talk.
Pick your panel. We'll wire it.
Every trade business is different. Pick the tier that fits, then we'll spec the details together. Custom-quoted — no surprise subscriptions.
Chat Only
24/7 AI chat agent on your website. Answers every visitor, qualifies leads, collects contact info. Never sleeps, never takes a day off.
- Custom-trained AI chat agent
- 24/7/365 lead capture
- Automatic lead qualification
- Contact info collection
- Monthly performance reports
Custom quoted — based on volume
Get PricingChat + Routing
Everything in Single Circuit plus instant lead routing. Every lead hits your phone via SMS and email in under 60 seconds with full details.
- Everything in Single Circuit
- SMS + email lead routing under 60s
- Full lead details in one message
- Priority & urgency flagging
- Custom routing rules by job type
- Dedicated onboarding session
Custom quoted — based on volume
Get PricingComplete System
The whole setup. Chat capture, instant routing, calendar booking, and automated review requests. Your lead system runs itself.
- Everything in Subpanel
- Direct calendar booking integration
- Automated post-job review requests
- Online reputation management
- Custom workflow automation
- Priority support & quarterly reviews
- Full system training for your crew
Custom quoted — based on volume
Get Pricing
Ready to stop missing calls?
Let's wire this up.
Drop your details and we'll reach out. No pitch decks. No sales script. Just a straight conversation about what your lead system could look like.
Stop losing jobs to
whoever answers first.
Fill out the form and we'll run a free automation audit on your current lead handling. You'll get a breakdown of exactly where you're losing leads and what it would look like to plug those gaps. No pitch, no pressure — just a clear picture of what's possible.
Gap analysis on your lead handling
See exactly where leads fall through the cracks.
Custom system blueprint
We'll spec out exactly what your automation setup would look like.
No obligation, no hard sell
Just straight answers from someone who actually works the trade.